No one wants to be an SEO expert, do they? But here’s why it’s important

Yes, SEO was all a mystery… until I couldn’t afford to ignore it

A rare image of an unusually cheery Ink Rat along with her latest made-up word (made with Canva)

In my early days of content writing, I tried to ignore search engine optimisation. It sounded like something a mechanic did, not a writer. It seemed too hard, too technical. And it came with terminology that twisted familiar words into…