How You Take the Plunge Matters to Your Online Business

Are you a launcher or a creeper?

The Ink Rat
3 min readMar 10, 2024
Photo by margot pandone on Unsplash

Do you go for a swim the way you live your life?

This realisation struck me recently, and it wasn’t pleasant.

Last September, we went north to the Gold Coast in Queensland for a short break. The hotel was bursting at the seams with families with young kids. The place had a decent-sized swimming pool outside, so my kids joined in the communal chorus echoing up and down the corridors.

“Can we go swimming? Can we? Can we?”

So, we did. Morning and night. Every day. Even when it rained.

Each time, my youngest launched herself into the pool with a huuuuuuge splash💦.

I, in the meantime, crept into the water millimetre by millimetre🥶. A sharp intake of breath when it reached my thighs, another intake when it lapped at my tummy and so on. I’m hyperventilating by the time it reaches my armpits five minutes later before I realise …

“It’s not really that cold, is it?”

Eye-roll from the kids.🙄

It’s not hard to see who has the better swimming experience, yet every day I couldn’t persuade myself to launch in and get the discomfort over with fast.

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The Ink Rat

I'm a creative copywriter and editor passionately supporting professional service businesses to productively create, engage, and persuade. www.theinkrat.com