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The Ink Rat

3 Impactful Content Creation Lessons My Dog Taught Me

Aka take a cheesy approach to your online presence…

3 min readNov 25, 2023

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3 Impactful Content Creation Lessons My Dog Taught Me

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The Ink Rat

Whummp… Are You Listening to the Signals to Slow Down?

Is a gentle nudge enough, or do you require something more forceful?

3 min read5 days ago

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Whummp… Are You Listening to the Signals to Slow Down?

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The Ink Rat

This One Thing Has Always Given Me Trouble as a Writer

And how collaboration sparks creativity…

4 min readApr 7, 2024

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This One Thing Has Always Given Me Trouble as a Writer

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The Ink Rat

This One Quick Trick that Lifts Me Up When I’m Spiralling Down

And especially when spinning in circles…

2 min readMar 31, 2024

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This One Quick Trick that Lifts Me Up When I’m Spiralling Down

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The Ink Rat

How I Faced Up to the Truth About Effective Content Marketing

And how I’m learning to get visible again…

4 min readMar 23, 2024

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How I Faced Up to the Truth About Effective Content Marketing

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The Ink Rat

How to Access ‘Fresh Start’ Energy All Year Round

Like new school shoes, the discomfort is temporary

3 min readMar 16, 2024

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How to Access ‘Fresh Start’ Energy All Year Round

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The Ink Rat

How You Take the Plunge Matters to Your Online Business

Are you a launcher or a creeper?

3 min readMar 10, 2024

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How You Take the Plunge Matters to Your Online Business

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The Ink Rat

3 Ways Gymnastics Can Create a Winning Routine for Your Writing Practice

… And 3 gymnastic-adjacent skills we all benefit from

2 min readMar 2, 2024

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3 Ways Gymnastics Can Create a Winning Routine for Your Writing Practice

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The Ink Rat

2 Marketing Mindset Resources to Help Authors Focus on Getting Readers

And 2 essential snacks that give you the energy to do so

3 min readFeb 24, 2024

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2 Marketing Mindset Resources to Help Authors Focus on Getting Readers

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The Ink Rat

No one wants to be an SEO expert, do they? But here’s why it’s important

Yes, SEO was all a mystery… until I couldn’t afford to ignore it

3 min readFeb 18, 2024

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No one wants to be an SEO expert, do they? But here’s why it’s important

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The Ink Rat

The Ink Rat

I'm a creative copywriter and editor passionately supporting professional service businesses to productively create, engage, and persuade. www.theinkrat.com

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