3 Impactful Content Creation Lessons My Dog Taught Me

Aka take a cheesy approach to your online presence…

The Ink Rat

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The Cheese Eater aka Ghost (photo taken by The Ink Rat)

The dog rushed into the kitchen because he heard the fridge door open from the opposite end of the house — where I often find him drooling over… erm, I mean watching the next-door neighbour’s cat from the window.

It was a work morning, I had a bursting to-do list, and a rapid-fire bombardment of requests were coming at me. Yet, as he skidded to a halt on the linoleum, he implored me with his big brown eyes:

“Cheese…? Please?”

I paused my escape from the task waterfall and realised that for a social-media personality with over 5000 social media followers (I know, I know, but it’s a pretty big deal in my household), he has a gloriously easy-going approach to life.

One of his hobbies is training me on how to give him cheese. Grated, sliced, on pizza — he’s got a whole module on it… And yet, maybe I can also learn something about content creation from this fur-covered bag of wind (a side-effect of too much cheese, I guess?).

When it comes to content creation, I have already learned a bajillion lessons from my dog. In fact, his social media profiles pre-date my own. Because of him, the top three most impactful lessons I have learned about content…

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The Ink Rat

I'm a creative copywriter and editor passionately supporting professional service businesses to productively create, engage, and persuade. www.theinkrat.com